We've loved getting under the skin of our start-up, Lukango, with the Gambit team.
Gambit has not only shone the light on what it takes to get Lukango ready to take the insurance industry by storm using intelligent marketing strategy, it has also given the founders the confidence to build individual, authentic personal brands. Creating that sweet spot between Lukango's mission and our personal purpose is something that I wasn't sure would be possible. Gambit has given us the tools to get off the starting blocks.
The team helped us narrow our go to market strategy and really figure out who our launch target customers are, they got us going with our social media strategy and managed the social activity until we could take it on ourselves. On top of that they helped us figure out our direct and indirect acquisition strategy - helping us identify target partners and providing direction on how to convert them.
