Why Startups Should Invest In SEO

Why Startups Should Invest In SEO

Startup founders have to juggle multiple tasks and responsibilities, with every decision having the potential to impact your business’s success. One of the most important decisions a founder will have to make is deciding which marketing channels to focus on to promote your business. As startups usually require ‘quick wins’ in terms of sales and…

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5 Types Of Web Traffic Startup Founders Have To Know

5 types of web traffic

If you are a startup founder, a small business owner or an entrepreneur you need a good understanding of the different types of web traffic. You don’t need to be an expert in digital marketing, but being familiar with the primary forms of traffic that your website can attract can help you make better business…

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Startup Marketing Playbook

Startup Marketing Playbook

If there’s one thing start-ups require more than anything, it’s growth. More traffic, more leads, more customers and more revenue. An effective marketing plan is therefore essential if your start-up is going to succeed in hitting its growth targets. Marketing a start-up is different from marketing an established business in several ways. First of all,…

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The 5 Best CRM Systems For Startups

5 Best CRM Systems For Startups

One thing all start-up businesses want to do is drive sales of their product or service, and one of the most effective ways of doing this is through a CRM system. In this guide we will explain exactly what a CRM system is, what benefits they can bring and list the best ones for you…

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Facebook (Meta) Ads Manager For Beginners

Meta Ads manager guide for beginners

With more than 2.7 billion users or nearly 37% of the world’s population, spending on average around two hours each day scrolling through their feeds, Facebook still holds a lot of untapped potential for start-ups and small businesses. Almost 20% of all digital advertising currently goes through Facebook ads, with only Google ahead of the…

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Intro to Local SEO

Intro to Local SEO

Before understanding what Local SEO, it is important to first understand what ‘SEO’ is. SEO – or Search Engine Optimisation – is a process that can improve the quality and quantity of ‘organic’, or ‘unpaid’, traffic to your website from search engines like Google and Bing. SEO is a very popular digital marketing technique for…

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6 Common Hashtagging Mistakes To Avoid

6 common hashtagging mistakes to avoid on social media

A widely relevant and vital part of a successful social media strategy is the use of hashtags. Unless you are a big brand with an organic audience, hashtagging (the right way) is the key to success. For some, this can be both daunting and difficult. Consequently, many new businesses tend to avoid using hashtags altogether.…

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