Startup Marketing Playbook

Startup Marketing Playbook

If there’s one thing start-ups require more than anything, it’s growth. More traffic, more leads, more customers and more revenue. An effective marketing plan is therefore essential if your start-up is going to succeed in hitting its growth targets. Marketing a start-up is different from marketing an established business in several ways. First of all,…

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5 Essential Marketing Strategies For Startups

5 marketing strategies for startups

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Those are the words of Seth Godin, author of the popular marketing books “This Is Marketing” and “Purple Cow”. The marketplace is evolving rapidly so it is important that your start-up has a…

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Digital Marketing – 6 Tactics To Help Your Business Grow

6 digital marketing tactics to help your business grow

The importance of digital marketing for businesses and other organisations continues to grow, with digital marketing spending increasing by 9.6% between 2020 and 2021 in the UK. In addition to this, 72% of the total marketing spending in the UK was funneled into digital marketing in 2020. (Source: Digital marketing in the United Kingdom (UK) -…

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