SEO

Startup founders have to juggle multiple tasks and responsibilities, with every decision having the potential to impact your business’s success. One of the most important decisions a founder will have to make is deciding which marketing channels to focus on to promote your business. As startups usually require ‘quick wins’ in terms of sales and…

Before understanding what Local SEO, it is important to first understand what ‘SEO’ is. SEO – or Search Engine Optimisation – is a process that can improve the quality and quantity of ‘organic’, or ‘unpaid’, traffic to your website from search engines like Google and Bing. SEO is a very popular digital marketing technique for…

Google’s recent Helpful Content Update (HCU) has got the whole content marketing and SEO world talking. Some business owners are already anxious because of the algorithm update, while other businesses and entrepreneurs are embracing the update and executing accordingly. If you’re reading this and thinking, what in the— is this ‘algorithm’ and how does Google’s search algorithm work? -…

For most business owners and start-up founders, the first online marketing decision they have to make is whether to pursue an ‘organic’ or ‘paid’ strategy – or a combination of both. Both of these strategies can get results, but how do you know which is best for your business? In this guide we’ll explain exactly…

For your business to be successful with SEO, you need to use the right tools. Whether it’s for carrying out some quick keyword research, tracking your ranking positions, analysing competitors or identifying technical issues with your website – it’s not possible to do it effectively without the help of SEO tools. However, not every business…