Social Media
5 Types Of Web Traffic Startup Founders Have To Know
If you are a startup founder, a small business owner or an entrepreneur you need a good understanding of the different types of web traffic. You don’t need to be an expert in digital marketing, but being familiar with the primary forms of traffic that your website can attract can help you make better business…
Read MoreStartup Marketing Playbook
If there’s one thing start-ups require more than anything, it’s growth. More traffic, more leads, more customers and more revenue. An effective marketing plan is therefore essential if your start-up is going to succeed in hitting its growth targets. Marketing a start-up is different from marketing an established business in several ways. First of all,…
Read MoreFacebook (Meta) Ads Manager For Beginners
With more than 2.7 billion users or nearly 37% of the world’s population, spending on average around two hours each day scrolling through their feeds, Facebook still holds a lot of untapped potential for start-ups and small businesses. Almost 20% of all digital advertising currently goes through Facebook ads, with only Google ahead of the…
Read More6 Common Hashtagging Mistakes To Avoid
A widely relevant and vital part of a successful social media strategy is the use of hashtags. Unless you are a big brand with an organic audience, hashtagging (the right way) is the key to success. For some, this can be both daunting and difficult. Consequently, many new businesses tend to avoid using hashtags altogether.…
Read MoreHow To Optimise Your Social Media Bio For Growth
Social media profiles have become a crucial part of the overall marketing strategy for businesses. Social media is often where potential new customers first hear about your brand and is also where people go to check the authenticity of your business. Your profile will determine how connected they feel to your brand and your bio…
Read More5 Habits Of Highly Effective Social Media Managers
“The key is not to prioritise what’s on your schedule, but to schedule your priorities.” (Steven Covey: The Seven Habits of Highly Effective People) In today’s world, social media management is an integral part of any business marketing strategy. It can help drive customers to your brand’s platforms, or if you lack consistency in…
Read More5 Essential Marketing Strategies For Startups
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Those are the words of Seth Godin, author of the popular marketing books “This Is Marketing” and “Purple Cow”. The marketplace is evolving rapidly so it is important that your start-up has a…
Read MoreDigital Marketing – 6 Tactics To Help Your Business Grow
The importance of digital marketing for businesses and other organisations continues to grow, with digital marketing spending increasing by 9.6% between 2020 and 2021 in the UK. In addition to this, 72% of the total marketing spending in the UK was funneled into digital marketing in 2020. (Source: Digital marketing in the United Kingdom (UK) -…
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