Social Media
Social Media Statistics Businesses Need to Know in 2026
In 2026, social media isn’t a ‘nice to have’ – it’s where audiences discover brands, compare options and buy. The global social audience now stands at 5.66 billion people (roughly 68.7% of the world), making social a true super-majority. DataReportal – Global Digital Insights People spend about 2 hours 21 minutes per day on social;…
Read MoreDigital Marketing Trends and Predictions for 2026
If 2025 was the year AI crashed the party, 2026 will probably be the year the music changes. Search is splintering across AI summaries, video carousels and forum answers. Social is fragmenting into tighter communities. Buyers are making decisions faster, often without ever visiting your website. The winners next year won’t be the loudest brands…
Read MoreIs Your SEO Strategy Working for You? Why Local Search Matters for Insurance Providers
For insurance companies, SEO isn’t just about climbing Google rankings, it’s about showing up where and when potential clients are actively searching for cover. Whether you’re an independent broker or a boutique provider, local SEO helps you stay visible, build trust, and compete with the bigger players, without needing their budgets. And let’s be honest:…
Read MoreWhat to Post on LinkedIn: A Beginner’s Guide to Building an Active Presence
LinkedIn is more than a place to store your CV – it is a place where people go to learn, share ideas and decide who they want to work with. When you post the right content on LinkedIn, you can: Raise your profile and become known for what you do Attract new clients, partners, or…
Read More5 Types Of Web Traffic Startup Founders Have To Know
If you are a startup founder, a small business owner or an entrepreneur you need a good understanding of the different types of web traffic. You don’t need to be an expert in digital marketing, but being familiar with the primary forms of traffic that your website can attract can help you make better business…
Read MoreStartup Marketing Playbook
If there’s one thing start-ups require more than anything, it’s growth. More traffic, more leads, more customers and more revenue. An effective marketing plan is therefore essential if your start-up is going to succeed in hitting its growth targets. Marketing a start-up is different from marketing an established business in several ways. First of all,…
Read MoreFacebook (Meta) Ads Manager For Beginners
With more than 2.7 billion users or nearly 37% of the world’s population, spending on average around two hours each day scrolling through their feeds, Facebook still holds a lot of untapped potential for start-ups and small businesses. Almost 20% of all digital advertising currently goes through Facebook ads, with only Google ahead of the…
Read More6 Common Hashtagging Mistakes To Avoid
A widely relevant and vital part of a successful social media strategy is the use of hashtags. Unless you are a big brand with an organic audience, hashtagging (the right way) is the key to success. For some, this can be both daunting and difficult. Consequently, many new businesses tend to avoid using hashtags altogether.…
Read MoreHow To Optimise Your Social Media Bio For Growth
Social media profiles have become a crucial part of the overall marketing strategy for businesses. Social media is often where potential new customers first hear about your brand and is also where people go to check the authenticity of your business. Your profile will determine how connected they feel to your brand and your bio…
Read More5 Habits Of Highly Effective Social Media Managers
“The key is not to prioritise what’s on your schedule, but to schedule your priorities.” (Steven Covey: The Seven Habits of Highly Effective People) In today’s world, social media management is an integral part of any business marketing strategy. It can help drive customers to your brand’s platforms, or if you lack consistency in…
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