5 Essential Marketing Strategies For Startups
Written by Luke Glassford
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
Those are the words of Seth Godin, author of the popular marketing books “This Is Marketing" and "Purple Cow”.
The marketplace is evolving rapidly so it is important that your start-up has a marketing strategy to help it succeed.
However, a lot of marketing strategies are merely abbreviated frameworks that are not data-driven and results-oriented.
But there are essential marketing strategies you need to build a successful business.
Below we highlight five strategies that will help you stand out in your industry and scale your revenue...
Why are these essential marketing strategies important for your start-up?
- These marketing strategies can scale your start-up recognition and put you in front of your customers.
- They will help you get and keep more customers.
- These strategies will help you increase your sales revenue in the market.
- They will help you build trust and affinity with your ideal customers.
Now, let's delve into these five essential marketing strategies and how you can apply them to get results for your start-up.
1. Email Marketing
According to Hubspot, email marketing revenue is estimated to reach almost 11 billion by the end of 2023.
Building an email list is a powerful way to grow a huge base of prospective customers that can be nurtured into regular customers and even become brand evangelists.
According to a survey by Campaign Monitor last year, 64% of small businesses use email marketing to reach more customers.
This means a lot of small and medium-sized businesses and start-ups realise the huge gain of building an email list.
Email marketing Tools like Mailchimp, klaviyo, convertkit, and GetResponse are great places for you to start your brands email marketing.
2. Social Media Marketing
As of January 2022, there were 3.96 billion total social media users across all platforms.
This means you have to be part of the conversation by putting your brand in front of your customers in a crowded, ever-changing social media landscape.
Social media marketing is marketing that leverages the power of popular social media networks to achieve your business goals
However, creating a social account for your brand and posting every now and then is not enough, you need a laser-focused, scalable plan.
Here are a few basic social media marketing practices that will help you start:
- Optimising your brand's social media profile.
- Understand your target audience - which may be slightly different on each platform (e.g. Pinterest users may interact with your brand differently to Twitter followers)
- Create engaging/shareable content on a regular basis
3. SEO (Search Engine Optimisation)
Everyday your prospects are searching for your services on Google and other top search engines.
But the question is - does your business website show up in the search results?
SEO is one of the top strategies you can use to increase your brand visibility and get more targeted traffic to your website.
The better visibility your pages have in Search Engine Results Pages (SERPs), the more likely you are to be found by customers who are searching for what you do.
- To find out more about how we can help your start-up improve with SEO, view our SEO Foundations Package.
4. Pay-Per-Click Marketing (Google Ads)
Pay-Per-Click Marketing (often shortened to PPC) is a powerful method to promote your products/services to your audience.
According to a recent study, consumers are four times more likely to click ads on Google (63%) than on any other advertisement network.
Maximizing Google Ads is an effective plan for your early staged product/service to get a lot of reach. Google Ads helps you get more website visitors and sales by using relevant keywords in paid campaigns.
PPC ads appear at the top of Google's results when someone searches for a keyword that you are bidding on, and you then pay whenever someone clicks on your ad and goes to your website - hence the name 'Pay-Per-Click'.
5. Content Marketing
One of the best ways to build trust and reputation as a brand is through Content Marketing.
According to the Semrush's The State of Content Marketing Report 2022, 73% of companies that spend from 10% – 70% of their total marketing budget on content marketing were very successful.
Content marketing is simply defined as the ideation, creation, and distribution of content to build business visibility and affinity with your audience.
The report states that 55% of successful content marketing strategies focused on improving the quality of content.
As a guide, it's useful to use the HEAR framework when planning and creating content:
- Helpful – it answers people’s questions.
- Entertaining – it evokes an emotion or inspires.
- Authentic – it feels real and sincere.
- Relevant – it is meaningful to its intended niche audience.
To learn more about how Gambit Partners can help your start-up, book a free consultation call with us today:
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Marketing Director at Gambit Partners