Technical SEO is all about fine-tuning your website and ensuring it can be easily crawled and indexed by Google.

The essence of conducting a technical SEO audit is to analyse the nuts and bolts of your website's existing SEO framework and pinpoint areas for improvement to deliver a flawless user journey.

In an era where user preferences have evolved and search engines have grown increasingly refined, it's crucial to stay ahead. Statista reports a staggering 3.5 billion people now navigate the digital world via smartphones, prompting search giants like Google to increasingly weigh factors like site speed and mobile responsiveness when ranking websites.

In today's digital landscape, websites bogged down by clunky architecture, slow loading times and erratic redirects and 404 errors could face Google penalties. Neglecting these critical technical SEO areas could lead to a significant plunge in search visibility and organic traffic. 

Our detailed and actionable Technical SEO audit will make sure your website is putting its best foot forward when it comes to being crawled and indexed by search engines.

It's one thing providing a detailed Technical SEO Audit, but if you don't know the difference between a 404 error and a 301 redirect, or what a canonical tag is, then an audit alone may not be of much use to you.

That's why we also work closely with you and/or your web developer to make sure all of our technical recommendations are implemented on your website.

Some of our clients provide us with logins so we can make the changes ourselves. Other clients like us to supply step-by-step instructions so they can do it themselves with our support. Others prefer us to liaise directly with their existing web developers to make the changes.

Our priority is to make sure any major technical SEO issues are fixed - so however you prefer that to happen suits us!

At the heart of our keyword research is the art of discovering the right search terms for your business. We combine our experience with cutting-edge SEO tools to unearth a wealth of keyword topics and ideas relevant to our clients' needs.

The world of SEO is complex and constantly changing - creating a puzzle we're passionate about solving. Identifying the true SEO goldmines among the keywords linked to your products and services is crucial.

To navigate this landscape, we use sophisticated, award-winning SEO strategies and top-tier keyword ranking monitors. These tools allow us to dissect the intent behind search queries and deconstruct the architecture of Search Engine Results Pages (SERPs) to craft a tailored approach that gets long term results

Content optimisation is about elevating your content's appeal and reach. It's a craft that includes tailoring content to match search intents, enriching it with relevant subtopics and demonstrating how your products or services can help your customers.

Through content optimisation, your message doesn't just speak louder - it speaks clearer, directly impacting your content's success and helping to achieve your marketing aspirations.

Without this crucial step, you might be waving goodbye to potential visibility, higher rankings, increased traffic, leads and ultimately, sales.

While content optimisation is a cornerstone of Search Engine Optimisation (SEO), it's a myth that it's all about pleasing search engine algorithms. In reality, the most effective optimisation is always focused on human readers. By prioritising the user experience, your content naturally becomes more attractive to search engines.

This process is an intricate combination of honing your digital content to be more visible while also captivating and informing your audience. It's about perfecting the substance of your content while embedding strategic keywords, crafting memorable titles and writing meta descriptions that hook attention and encourage clicks from search results.

When we carry out keyword research we identify the best search terms to optimise your 'important' pages for. These typically include your homepage, category and sub-category pages and product pages.

To support these pages though, you also need a long-term 'supporting content' plan based on publishing useful and informative content on your website on a regular basis.

This content could be in the form of a blog or 'resource library', and provides a great opportunity to target more 'long-tail' keywords that are typically easier to rank for.

Our keyword research will identify a wealth of long-tail keywords that we can then hone into an actionable and scalable long-term content plan for your website.

Imagine each link to your website from another website as a bridge, with potential customers and search engines on the other side. Link building is the process of constructing these bridges from other websites to yours.

In the world of SEO, link building serves a vital purpose: it elevates your website's position in search rankings through the acquisition of high-quality inbound links.

Think of these links as endorsements; the more you have from reputable and relevant websites, the higher your content is likely to climb in search results.

Indeed, Google counts backlinks as pivotal indicators in its ranking algorithm.

These digital nods, seen as "votes of confidence," signal to search engines that others vouch for your content. Each one infers that your content is not just valuable but is also trustworthy and beneficial to users.

Therefore, to ascend the search results on Google, a strategic link building campaign is more necessity than choice. It's about fostering relationships and credibility online that, in turn, guide both users and search engines to recognise and reward the quality of your website.