What To Consider When Choosing A Business Consultant


Written by Luke Glassford

What to consider when choosing a business consultant

A business consultant can be a valuable addition to your business or organisation, providing professional advice and guidance in a variety of areas – from marketing and sales to finance or HR.

Consultants can assess your businesses weaknesses, optimise current practices and process, introduce new areas of expertise to your business and find cost-effective solutions that can help your business grow.

Another benefit of consultants is that they can bring a lot of value into your business for a relatively low cost as, unlike hiring a new employee, a consultant will charge on an hourly or project-basis.

Although a consultant can offer your business a lot of benefits, it is important that you pick a consultant that suits you and your business goals. To help with this, we have listed some of the key things business owners should consider when choosing a business consultant below.

If you would like to learn more about how Gambit Partners can help your business grow, get in touch today to arrange a free consultation:

Background and track record

If you are looking for a consultant to help your business, it is important to work with one that has experience and/or a good track record of success.

Some important questions to ask could include:

  • What is their professional background?
  • Can they demonstrate a track record of success?
  • What type of projects have they worked on in the past?
  • Do they have testimonials from previous clients?


Not only should consultants be good at what they do, they should also approach you, your business and the project as a whole with a degree of professionalism.

A business consultant is effectively a partner of your business for the duration of the project, so they should always act in a professional manner – which means responding professionally to your queries, meeting deadlines and so on.

This is important as you need to ensure that your choose a consultant that is as serious about your business and its success as you are.

Level of expertise

There are a lot of business consultants out there, however not all of them may not be knowledgeable about the industry your business operates in.

One of the key reasons business owners hire consultants is to engage someone with more experience and knowledge than them – either within the industry or within a particular area, such as marketing.

It is important to therefore focus on consultants who have demonstrable experience and expertise either in your market, or in the area your business needs help on. This can be done by asking for details on what companies they have previously worked with and what successful campaigns and projects they have delivered.

Ability to work with your particular business

Many business consultants specialise in working with and helping certain types of business – whether they are a start-up, a small business or a large company.

It’s important to therefore make sure that the consultants you approach are suited to your specific business needs, as this not only saves time but can also prevent you from working with the wrong consultant.

For example, a small business will not have the marketing budget of a large national company, so a business consultant that has a track record of working within the limitations of a small business would be a better fit. In this case, the right consultant should know how to optimise a company’s marketing strategy by using cost-effective approaches such as content marketing, SEO, and social media marketing.

Reporting and transparency

An often-overlooked consideration when choosing a business consultant is the frequency of the reports submitted to their clients.

Regular reporting of progress and relevant statistics can help to provide transparency in their work, giving you constant updates into what is working and what isn’t.

When choosing a consultant, it is therefore useful to ask about their reporting procedures – how often do they produce reports, what information is included in them etc.

Having a competent and trustworthy consultant can be a valuable asset for any company. A consultant’s expertise can help businesses improve their overall performance, and even give them the chance to compete against better funded and more established competitors.

To learn more about how Gambit Partners can help your business establish effective sales, marketing and growth strategies, get in touch below.

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Written by

Luke Glassford

Marketing Director at Gambit Partners